What to Wear for Your Personal Brand Shoot

When it comes to a personal brand shoot, what you wear can say a lot about your personality, your business, and the story you want to share with the world.

It’s all about creating an image that reflects you while making you feel comfortable and confident. Here’s how to plan your look so you can shine in front of the camera!

1. Reflect Your Brand’s Personality

Think about the vibe you want to convey. Are you going for a look that’s professional and polished, casual and creative, or maybe a mix? For example:

• Professional & Polished: Go for for clean lines, classic colours, and tailored pieces. A fitted blazer, button-down, or simple dress in neutral or rich tones gives a sophisticated touch.
• Casual & Creative: This might mean a relaxed look with cosy sweaters, favourite jeans, or flowing dresses. Think in layers and textures for added interest!

Tip: Avoid overly trendy pieces if you want your photos to stay timeless and versatile.

2. Choose Colours that Flatter & Pop!

Colours can do so much for a photo, so choose ones that complement your skin tone, and bring out the colour of your eyes and of course align with your brand’s palette. Muted, neutral shades work well and give a modern, cohesive look, while pops of colour can add energy and fun.

• Neutrals & Soft Colours: Think creams, greys, and soft blush tones. These are classic and let your personality shine.
• Bold Pops of Colour: If it’s in line with your brand, add a splash of your brand’s accent colour through accessories, a statement jacket, or bold jewellery.

Tip: Avoid busy patterns or logos; they can distract from you and your message.

3. Comfort is Key—Stay True to Your Style

You want to feel confident and natural in front of the camera, so pick clothes that feel like you. If you’re not someone who wears formal suits, don’t force it. Instead, find an outfit that aligns with your personality and brand but makes you feel at ease.

4. Plan for Different Looks

For versatility, bring a few different outfits that show off different sides of your personality and work. For instance:

• One formal, one casual: A blend of these gives you options for different content needs.
• A uniform: If you wear a uniform or apron that has your logo and in your brand colours use that too.
• Accessories that tell your story: Bring items that are part of your brand—whether it’s a favourite coffee mug, laptop, notebook, magazines, or even tools of your trade. They help personalize your shots!

Tip: For an easy way to add variety, layer up! A jacket or blazer, scarf, or change of shoes can make an outfit look completely different. Wear a vest so you can change a top quickly.

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6. Pay Attention to the Details

Small details make a big difference. Ensure that your clothes are clean, wrinkle-free, and fit well. Simple grooming, like nails and hair, can make all the difference for close-up shots. Also, consider jewellery and other accessories that align with your brand but aren’t overwhelming.

With these tips in mind, you’re ready to step in front of the camera looking your best! The goal is to create authentic, engaging images that reflect you and your brand’s unique story. Have fun with it, stay true to yourself, and let your personality shine through!